Skip to main content
Audact
See the offer

Tirza IP Limited: our own EU reference deployment.

Related party · shared founding shareholder, fully disclosed

Tirza IP Limited is migrating from Retell onto Audact. The rollout starts in Germany, the one country whose national policy layer has been verified; the Netherlands, Belgium, Italy and France follow once their packs have passed the same check. Tirza and Audact share a founding shareholder. That makes this our own lighthouse rather than a customer win.

Disclosure

Everything about the relationship, in one place.

  • Entity: Tirza IP Limited.
  • Relationship: Tirza IP Limited and Audact share a founding shareholder.
  • Status: a reference deployment, treated as internal validation and not counted towards reported agency traction.
  • Jurisdictions: Germany first, as the only verified policy pack; the Netherlands, Belgium, Italy and France are planned and each follows its own verification.
  • Commercial terms: inter-company at cost-plus, below the public rate, in exchange for production feedback and the right to reference the deployment.
  • Data processing: the standard Audact data processing agreement applies; Tirza data is processed the same way as an external agency-customer's.

Why it exists

Five jurisdictions, one policy engine, one at a time.

Each jurisdiction brings its own disclosure wording, its own consent-recording rules, its own residency assumptions and its own outbound-eligibility logic. Germany is the pack that has been verified, so Germany is where the migration starts; the other four are built and verified one by one and each goes live only after its own check. Running all five against one policy engine, with one evidence chain across them, is the arrangement most likely to surface a defect — and the one we would least like an external client to surface for us.

That is the whole argument for doing it on ourselves first. A defect found here costs us a week; the same defect found at a dental practice costs someone else their relationship with a regulator.

Outstanding

Sample audio waits on a consent review.

Publishing short anonymised audio clips would make this page more persuasive, and it is planned. It waits on a consent review covering the intersection of data-protection law, the Dutch Telecommunicatiewet and the German competition-law rules on outbound. Until that review is finished, nothing goes up.

Questions

Is Tirza a customer?
It is a related party with a shared founding shareholder, running Audact as our own reference deployment. We do not count it as customer traction and we do not present it as one. Naming it plainly is the point of this page.
Does Tirza get different treatment on data?
No. The standard data processing agreement applies and the data is processed the same way as an external agency-customer's. What differs is the commercial arrangement, which is inter-company and below the public rate. That is disclosed above.

The measurement design, and why it is not running

The comparison with Retell was designed and published before any outcome existed. It is not running. Tirza stopped as an independent commercial product on 11 August 2026 and moved off Retell entirely, so the control arm the design depends on no longer exists: no traffic was split, no data was collected, and there are no results to expect. The method stays published, because a method written down before the outcome is worth more than one written after.

Read the method

Related