Deadline · 2 August 2026 · Enforcement begins
EU AI Act Article 50 — what 2 August 2026 changes for voice AI.
On 2 August 2026, EU AI Act Article 50 enters enforcement. Every voice AI agent that interacts with a natural person must disclose itself, attest each disclosure cryptographically, and meet local Member State rules. Fines: up to €7.5M or 1.5% of global turnover (stackable on GDPR 4%).
Who's affected
- Voice AI providers (platforms like Audact, Retell, Vapi)
- Voice AI deployers (agencies + end-clients running deployments)
- Anyone whose AI system interacts with EU natural persons (regardless of where the company is based)
What it requires
- Article 50.1 — explicit AI disclosure to the natural person at start of interaction
- Article 50.2 — synthetic content (audio, video, text) must be machine-readable labeled (Digital Omnibus may delay this; 50.1 is not delayed)
- Per-Member-State rules — Germany differentiates by Bundesland
- Tamper-evident record of disclosure for regulatory audit
What Audact ships by default
- Pre-built per-jurisdiction disclosure scripts in each Member State language
- Cryptographic per-call attestation that disclosure was played (P11/P28 patent-pending)
- Per-Member-State + per-Bundesland policy engine
- Article 50-compliant evidence chain ready for DPA inspection
If you're an agency, you're the deployer for your end-clients.
Your liability is direct. Your end-client's regulator will look at your platform's evidence chain when something goes wrong. "We use Retell" is not a defence.